Harnessing the Full Potential of Akaunting CRM: Custom Reports and Analytics to Propel SME Growth


Running a small or medium-sized enterprise (SME) comes with many challenges, one of which is managing customer relationships effectively. To address this, many businesses turn to CRM solutions like Akaunting CRM. Akaunting CRM provides SMEs with the tools they need to streamline their customer management processes and drive growth. In this blog post, we will explore one of the key features of Akaunting CRM – custom reports and analytics – and how they can propel SME growth. By harnessing the full potential of Akaunting CRM’s custom reports and analytics, you can gain valuable insights into your customer relationships and make data-driven decisions to drive your business forward.

The Power of Custom Reports and Analytics

Understanding your customers

Custom reports and analytics give you a comprehensive view of your customers’ interactions with your business. You can track key metrics such as the number of leads generated, conversion rates, average purchase value, and customer retention rates. By analyzing this data, you can gain insights into your customers’ behavior, preferences, and pain points. This deeper understanding enables you to tailor your marketing efforts, improve your products and services, and ultimately increase customer satisfaction and loyalty.

Identifying growth opportunities

Custom reports and analytics also help you identify growth opportunities for your SME. By analyzing the data collected in Akaunting CRM, you can identify trends and patterns that can inform your business strategies. For example, you may notice that certain products or services are more popular among specific customer segments. Armed with this knowledge, you can develop targeted marketing campaigns to reach those segments and drive sales. Additionally, you can identify cross-selling and upselling opportunities to increase the value of each customer relationship.

How Akaunting CRM Empowers SMEs

Now that we have explored the power of custom reports and analytics, let’s see how Akaunting CRM empowers SMEs to harness this power.

Easy customization

Akaunting CRM is designed with user-friendliness in mind. It offers an intuitive interface that allows you to easily customize reports and dashboards according to your specific needs. Whether you want to track sales performance, customer satisfaction, or any other KPI, Akaunting CRM makes it easy to create custom reports that provide the insights you need most.

Real-time data

Akaunting CRM provides real-time data analysis, giving you up-to-date insights into your customer relationships. With real-time data, you can quickly spot emerging trends and respond accordingly. Whether it’s a sudden surge in customer inquiries or a drop in customer satisfaction, Akaunting CRM ensures you have the information you need to take immediate action and address any issues promptly.

Data visualization

Akaunting CRM presents your data in visually appealing and easy-to-understand dashboards and reports. Instead of sifting through spreadsheets and raw data, you can quickly grasp the key findings and trends at a glance. Data visualization makes it easier for you to communicate your findings to stakeholders and team members, facilitating better collaboration and alignment towards your business goals.

Integration with other business tools

Akaunting CRM seamlessly integrates with other popular business tools, such as email marketing platforms, e-commerce software, and accounting systems. This integration allows you to consolidate data from all your business processes, providing a holistic view of your operations. By connecting the dots between your customer relationships and other business activities, you can make more informed decisions and drive synergies across your organization.


Harnessing the full potential of Akaunting CRM’s custom reports and analytics is essential for driving SME growth. By gaining a deeper understanding of your customers, identifying growth opportunities, and leveraging the user-friendly features of Akaunting CRM, you can make data-driven decisions that propel your business forward. If you’re ready to take your SME to the next level, explore Akaunting CRM’s offerings and sign up for a free trial at Goocrm.com. Start harnessing the power of custom reports and analytics to unlock your SME’s growth potential today!

Axel Vinger

Axel Vinger

CRM expert and author with over 10 years of experience. His practical insights empower businesses to optimize customer relationships and drive growth.